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Case Study

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Wholesale & Distribution

Roomers: ERP Automation for a Crockery & Kitchenware Wholesaler

ERP Implementation • Customization • Process Automation

An Odoo ERP solution for a UAE crockery, kitchenware and home-utensils business, covering multi-tier pricing, multi-warehouse inventory, UAE accounting and margin reporting.

  • Client: Roomers UAE
  • Our role: Odoo Functional & Technical Consultant
  • Website: roomers.ae

Client Overview

Roomers supplies crockery, kitchenware and home utensils in the UAE, selling to wholesale, retail and B2B customers. We worked as the Odoo functional and technical consultant, and the business also sells online through Shopify.

The Challenge

  • Different price levels for wholesale, retail and B2B customers.
  • Stock held across multiple warehouses that needs reliable valuation.
  • Visibility of cost and margin per product.
  • Accounting and tax handled in line with UAE requirements.
  • Reporting tailored to how the business actually operates.

The Solution

We configured and extended Odoo to run the business end to end: sales and purchase flows, multi-warehouse inventory with valuation, UAE accounting and tax, and online invoicing with payment options. Custom reports give the team the cost and margin view they need.

Key Features

Multi-tier pricing

Wholesale, retail and B2B price levels managed in one place.

Sales & purchase management

A single flow from vendor purchasing to customer sales.

Multi-warehouse inventory

Stock tracked per warehouse, with inventory valuation.

UAE accounting & tax

Accounting and tax set up for UAE requirements.

Online invoicing & payments

Customers can receive invoices and pay through online payment options.

Cost, margin & custom reporting

Reports showing cost and margin to support pricing and purchasing decisions.

Results & Business Impact

  • Pricing, sales, purchasing and inventory managed in one system
  • Stock and valuation visible across warehouses
  • Cost and margin tracking built into daily operations
  • Accounting and tax aligned with UAE requirements

Technology & Platform

  • Odoo
  • Shopify

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