Client Overview
Propertify is a real estate platform in the UAE listing properties and projects. We led the project from listings to the internal tools used by the admin, sales and SEO teams.
The Challenge
- Presenting properties and projects with advanced filtering.
- Managing advertising and featured placement of properties and builders.
- Turning buyer interest into leads for a sales team.
- Giving SEO and content teams control of the website.
- Supporting several users with different permissions.
The Solution
We built listing and project pages with advanced filtering and automatic or manual ranking, a complete admin panel with advertisement and revenue management, buyer accounts with favorites, and buyer-to-sales-team communication. A sales team portal handles leads and custom reports, an SEO team panel covers blogs and SEO controls, and group permissions control access. The architecture is built to scale.
Key Features
Property & project listings
Advanced filtering, with featured property and builder sorting.
Listing ranking
Automatic or manual ranking of listings.
Buyer accounts
Favorites and direct communication with the sales team.
Sales team portal
Lead management and custom sales reports.
SEO team panel
Blog management and website SEO controls.
Admin, permissions & brochures
Advertisement and revenue management, multi-user group permissions and dynamic project brochure generation.
Results & Business Impact
- Listings, advertising and leads managed in one platform
- Dedicated tools for sales and SEO teams
- Role-based access for multiple users and groups
- Scalable architecture for growth
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