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Case Study

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Real Estate

Propertify: Real Estate Listing Platform with Sales & SEO Tools

Web Application Development • Custom Software • SEO

A UAE property and project listing platform with admin management, lead handling for a sales team, SEO controls and dynamic project brochures.

Client Overview

Propertify is a real estate platform in the UAE listing properties and projects. We led the project from listings to the internal tools used by the admin, sales and SEO teams.

The Challenge

  • Presenting properties and projects with advanced filtering.
  • Managing advertising and featured placement of properties and builders.
  • Turning buyer interest into leads for a sales team.
  • Giving SEO and content teams control of the website.
  • Supporting several users with different permissions.

The Solution

We built listing and project pages with advanced filtering and automatic or manual ranking, a complete admin panel with advertisement and revenue management, buyer accounts with favorites, and buyer-to-sales-team communication. A sales team portal handles leads and custom reports, an SEO team panel covers blogs and SEO controls, and group permissions control access. The architecture is built to scale.

Key Features

Property & project listings

Advanced filtering, with featured property and builder sorting.

Listing ranking

Automatic or manual ranking of listings.

Buyer accounts

Favorites and direct communication with the sales team.

Sales team portal

Lead management and custom sales reports.

SEO team panel

Blog management and website SEO controls.

Admin, permissions & brochures

Advertisement and revenue management, multi-user group permissions and dynamic project brochure generation.

Results & Business Impact

  • Listings, advertising and leads managed in one platform
  • Dedicated tools for sales and SEO teams
  • Role-based access for multiple users and groups
  • Scalable architecture for growth

Technology & Platform

  • Next.js
  • FastAPI
  • MongoDB
  • DigitalOcean
  • DigitalOcean CDN
  • SendGrid

Related Services

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Challenge: A classifieds marketplace needs easy posting for sellers, control for administrators and a fully Arabic experience.

Solution: A Next.js and FastAPI platform with category pages, user management, moderation and an admin panel.

  • Next.js
  • FastAPI
  • MongoDB
  • DigitalOcean
View Case Study

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